A Scottish tech start-up has created an integrated video platform which slashes the time and recruitment costs while retaining the personal touch for candidates and companies.
VizCareer, set up in 2017 and based in Glasgow, has successfully been working with international energy major ExxonMobil and will be demonstrating its leading-edge technology at the HR recruitment showcase, Unleash World Conference and Expo, this week in Amsterdam.
Steve Haggerty, VizCareer chairman and strategic advisor, said: “It’s a new marketplace and we’re first into this space. FinTech, describing financial technology, is now well-understood.
"We are leaders in RecTech, which is the deployment of recruitment technology. This is about a new way of engagement through the power of social media.
“We see massive potential around the globe for our VizCareer system, especially in the booming Asian market.’’
The system works with the client, often the HR and line managers as well as team members, preparing an ‘advertising’ video explaining the job opportunities while promoting the benefits of its workplace and the culture that potential recruits can expect.
"This is then broadcast in a targeted way across social media channels allowing the candidates to respond back by video replies to specific video questions on their smartphone, tablet or desktop, often also uploading their CV. This is all done on one integrated platform.
“While there are video adverts for vacancies on the likes of YouTube, there is no real call to action on these. We’ve created a very easy-to-use interactive application through social media where candidates can view a video advert and then record video answers to video question and send them to the company, ‘’ said Mr Haggerty.
It allows the company to create a ‘video wall’ of all the applicants. This means that the candidates are not purely faceless CVs but can be ‘introduced’ to the client very early on in the recruitment process through their video replies.
“We see this as three key steps: engage with and identify future candidates, enhance what are outdated recruitment systems and processes, and recruit higher quality and more diverse candidates. It is proven to achieve dramatically improved recruitment results.
ExxonMobil used the VizCareer system recently to recruit over 120 people as process technicians in a refinery. According to Mr Haggerty, the results have been highly impressive.
“We managed to cut their costs by around 70% from the traditional way of recruiting. Instead of taking six months to get the right people in position, we took five weeks. There was a huge reduction in time,’’ he explained.
Another benefit was that the internal hiring managers were much more engaged in the process because they could see who they were going to interview in person as the final stages approached.
ExxonMobil said: “This campaign has been tremendously successful, for several reasons. The main ones being the quality and diversity of response to the video adverts coupled with the video review sessions; these, in particular, allowed us to ‘introduce’ the candidates to the managers and supervisors who otherwise would not have met them until the final interviews and assessment. This really softened the impact of subjectivity for us as a team.’’
With the recruitment industry increasingly scouring the globe for suitable candidates, the system is geared to help access the global pool of talent. “Distance is no object for VizCareer. Our system is scalable and works for companies and organisations of any size,’’ said Mr Haggerty. The system is also compliant with the requirements of GDPR and the storage of data on candidates.
“While the platform technology is proprietary and owned by VizCareer, we are cloud-based and use secure Amazon Web Services for our storage and dispersal.’’
“This is a platform that will also be available under licence to other major recruitment firms who see the potential of having VizCareer as an additional digital offering,’’ he said.
“If we are looking at potential routes to market, then I see that for a value-add reseller, such as a media and television groups where the traditional print job advert has all but disappeared, it has massive potential. I predict this generating a new recruitment market for progressive media companies who already have the brand and the reach of customers.
"This is about using the latest technology to engage with a ‘future workforce’ through this transformational way of recruitment. This is not some faceless technology. It allows companies to retain the personal touch.
The team includes Connor Haggerty and Debbie Stewart as directors, with Mark McLauchlan, Chief Technology Officer, Wojciech Cichoradzki, Lead Developer (Full Stack) and Bence Sebestyén – Developer (Full Stack).
The company has funded itself through other consulting work and has support from Scottish Enterprise, with no angel or venture capital investment.
VizCareer is currently a member of Tontine and part of the first cohort of businesses on the recently launched iGAP @ Tontine growth programme.